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Article Dans Une Revue Semiotica Année : 2004

Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics

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hal-04103142 , version 1 (22-05-2023)

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David Glen Mick, James E. Burroughs, Patrick Hetzel, Mary Yoko Brannen. Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics. Semiotica, 2004, 2004 (152 - 1/4), pp.1--74. ⟨10.1515/semi.2004.2004.152-1-4.1⟩. ⟨hal-04103142⟩
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