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              <p>The speech of broadcast companies regarding documentary creation reveals a paradox between 1/ the valorization of the transgression of televisual rules and the assertion of the key position of creation within the programs, and 2/ the necessity for creation to be in compliance with the commercial logics of the channels. Therefore, the investment of broadcast companies in the documentary creation appears questionnable and reveals a limitation of the risk leading to a marginalization of the genre. At the other side of the interaction, several strategies and positions emerge from this paradox.</p>
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              <p>Le discours des chaînes de télévision en matière de création documentaire révèle un paradoxe entre d’une part la valorisation de la transgression des normes télévisuelles et l’affirmation de la place centrale de la création au sein des programmes et d’autre part la mise en conformité de ladite création avec les logiques audimatiques et commerciales des chaînes. L’investissement des chaînes de télévision dans la création documentaire apparaît alors relatif et révèle une prise de risque limitée conduisant à la marginalisation du genre, engendrant diverses stratégies et positionnements de la part des professionnels concernés.</p>
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